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This web site states the following, "Looking for a new credit card? Use our free service to compare cards for anything from balance transfers to credit cards for people with bad credit." Our analyzers noticed that the web page also said " Its important to think about what you need from a card to make sure you pick the right one for you and your circumstances." The Website also said " A selection of our most popular types of cards. Balance transfer intro period and rate. The length and interest rate applied when a credit card balance is transferred from one card to another. Purchases intro period and rate." The website's header had credit as the most important optimized keyword. It is followed by cards, compare, and balance which isn't as highly ranked as credit. The next words creditcards.confused.com uses is transfer. interest was included and might not be seen by search crawlers.